Pathumwan Princess Hotel, Bangkok

The thesis proposal for the interior architecture renovation of the Pathumwan Princess Hotel originated from a thorough site and competitor analysis. Due to its location in a prime business district and its nature as a commercial hotel, there is clear potential for the property to be developed into a standout destination offering more comprehensive facilities than its competitors.This interior architecture renovation proposal for the Pathumwan Princess Hotel is not merely about aesthetic enhancements. Instead, it is a thoughtful design that responds to the users' needs through an analysis of guest behavior and the integration of medical services into the hospitality business. This strategic approach will enable the hotel to expand its target market to high-purchasing-power clientele and successfully reposition itself commercially in the future.